Egg Sales Hatch New Oppotunities

While the egg may have come first for Victorian farmer Brian Ahmed, what followed was far more diverse than simply chickens. Since inheriting the family egg production business, Brian – in partnership with his wife and brother – has diversified into not one but three other separate enterprises. Brian’s only regret about diversifying is that they did not do it sooner.

Brian is managing director of LT’s Eggs, a wholesale supplier of eggs in the Werribee region of Victoria. What began as a small-scale operation with just 500 birds now produces about 2000 dozen eggs a day from 30,000 birds.

He also operates a retail outlet called Wyndham Cache, selling eggs as well as a range of gourmet food products, including poultry. Alongside this retail outlet is a cafe/restaurant offering breakfast, lunch and dinner and a functions gallery. Finally, he is managing director of Pakogen – a packaging supply business that counts Coca-Cola, Etihad Stadium and the Melbourne Cricket Ground among its customers.


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