Egg Sales Hatch New Oppotunities

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While the egg may have come first for Victorian farmer Brian Ahmed, what followed was far more diverse than simply chickens. Since inheriting the family egg production business, Brian – in partnership with his wife and brother – has diversified into not one but three other separate enterprises. Brian’s only regret about diversifying is that they did not do it sooner.

Brian is managing director of LT’s Eggs, a wholesale supplier of eggs in the Werribee region of Victoria. What began as a small-scale operation with just 500 birds now produces about 2000 dozen eggs a day from 30,000 birds.

He also operates a retail outlet called Wyndham Cache, selling eggs as well as a range of gourmet food products, including poultry. Alongside this retail outlet is a cafe/restaurant offering breakfast, lunch and dinner and a functions gallery. Finally, he is managing director of Pakogen – a packaging supply business that counts Coca-Cola, Etihad Stadium and the Melbourne Cricket Ground among its customers.

 

Read Full Case Study Here: http://www.farmdiversity.com.au/diversification-in-action/brian-ahmed-case-study